What is the next big thing for Communications Service Providers (CSPs)? Several exciting concepts and disruptive ideas – in many cases, Over-The-Top (OTT) player relevant rather than CSP specific – would compete for this coveted title. Amongst them, a couple of industry buzzwords have already captured the public’s imagination and led to tangible product offerings.
The first one is ‘big data’, typically used to describe extremely large sets of data records that would be difficult and cost-prohibitive to store and process with traditional methods. For years, CSPs have collected network, service, handset/device and customer related data. Due to cost and complexity, this information was typically incomplete, used in departmental silos and discarded after a short period of time. The advent of big data facilitates a new paradigm.