Consolidation is not a buzz word. It is a biz word. This is because network consolidation in a telecom operator network cuts down costs (operational costs and infrastructure costs). Consolidation of OSS systems also reduces the operator costs tremendously. If you add automation to it, the results are remarkable. Not only does efficiency increase, but also the quality and speed. This is because you remove elements of human error, inefficient repetition, and decrease time for delivery of new services.
Automation is well-understood and recognized in the mobile telecom environment, as the networks move into the cloud space, with the advent of NFV technology. NFV, by nature of its design, has the attribute of introducing velocity to the launch of new services. New services can now be delivered faster using the internet-style open APIs, better known as REST APIs.
Discerning customers of new services, especially of video and high speed data, require careful monitoring. The slightest degradation annoys them and results in a barrage of calls to the Customer Care. New services almost always have a high speed, low latency, low jitter requirement, which as we know, even in the most advanced LTE networks, are hard to control and manage. The better the operator’s control on these slippery KPIs, the more secure the business. Analytics, short term and long term, not only identify the impact of such KPIs on service performance, but also offer deep insights into customer usage and behaviour patterns. They can also identify the proclivity to a particular type of app, device, location or time of day.
Now, imagine a scenario where an OSS assurance system:
- combines the usual network management functions of real time fault and performance data, required to fix immediate operational problems (our products in this area are MYCOM OSI NetExpert™ Fault Management and PrOptima™ Performance Management)
- prioritizes the customer problems on the basis of long term patterns observed (MYCOM OSI ProInsight™ Network Analytics)
- automates the root cause identification (closed-loop) and carries out critical corrections automatically (MYCOM OSI ProActor™Automation/Orchestration).
Would that not reduce the operator’s overheads, calls to customer care, and the overall number of trouble tickets?
It certainly would. It would also help the marketing teams to focus their campaign efforts on revenue generating services/apps, high billing customers, most used services, most visited locations, and latest customer trends. In other words, business intelligence would be built on top of network knowledge.
Now, what if all these functions were to be delivered under one roof? One company, one set of people, and on one platform?
That would certainly make life easy for the network operator, his CTO and his CMO.
That is what I am talking about here. An OSS system which transcends the traditional layers of network, service and customer, simplifies operations, introduces business analytics using Big Data sources and automates the actions required to manage customer problems. Many of the actions can be proactively identified, many degradations can be predicted in advance and acted upon, and in some cases, prescriptive solutions, based on cognitive decision-making, can be automatically carried out.
This will clean up the OSS jumble. Removing the need for integrating multiple disparate OSS systems (PM, FM, SQM, Analytics, Big data…), and spending months/years trying to make them talk to each other. When you communicate in a group which speaks different languages, you lose the nuances, the subtleties, the finer attributes of each of the languages. That is exactly what happens in the OSS ecosystems comprising components that do not speak the same language. They exhibit features and carry out functions that are no longer refined or subtle.
More and more operators are now demanding pre-packaged solutions that require minimal system integration.
A pre-integrated, consolidated, one-vendor OSS system has the distinct advantage of synchronizing multiple functions together in a more intelligent, actionable manner, simplifying the daily grind of the operator, the CTO and the CMO.
To learn about how we are bringing a portfolio of such products to our customers, do attend the webinars on Performance Management, Fault Management, Automation/Orchestration and Analytics Use Cases, on 22th and 29th September, 6th and 13th October. Please click here to register.